RESTAURANT WORK:

ST. GERMAIN BAKERY

Restaurant Strategy & Menu Design:
On the launch of opening their Buckhead Village opening, which caters to business professionals, high end shoppers, and tourists alike in this popular location. This highly sought French Bakery was looking to take their brand to the next level.

Carefully thinking through their biggest needs and to a new audience in Buckhead, we realized we need to highlight all their offerings.

From specialized teas, coffees, to specialized macarons and a full lunch and breakfast menu they wanted to make sure patrons knew all they had to offer.

We landed on a placestyle menu to encompass all they had to offer, which showcased all they had to offer, helped define their outdoor area and caught peoples attention for something new.

This project was at a very busy time for the owners with a store launch and shows how something so simple and well designed on a tight budget at the time can make a big impact.