RESTAURANT WORK:

CRACKED & BATTERED

Restaurant Design and Strategy:
After launching a successful restart in the heart of Potrerio Hill area owners were looking to expand into my neighborhood the marina. Owners wanted to define the sense of Cracked and Battered into a visual style and were looking to bring their restaurant to the next level.

Starting with defining a color palette, mood board and style that felt right for the brand. Transforming a popular dining out spot in the Marina, San Francisco to feel like a homestyle meal. Then thinking through every detail to create the ultimate customer experience.

To create the look of the restaurant interior, the customer needed to feel like they could see the honest family run eatery. Almost being part of the action.

We selected the right table, chairs, decor and even tableware and cutlery for this very cozy all day breakfast and sometimes late night meal spot. Knowing every detail work enhance the customer experience at Cracked and Battered.

Merging graphic and interior design for a holistically delicious visual and dining experience!